Sales & Marketing Broker
Gobo markets brands to all classes of trade, domestic and international. We develop market plans and ensure an effective and well-trained sales force. We also support product sales through point of sale materials and sales tracking systems.
As broker consultants, we are able to enter at any stage of your business development. We can work with you on one aspect of your business or its entirety. Whatever your needs, Gobo will utilize our expertise, our partnerships and connections and our Gobo processes to consult with you.
Business Concept Development, Plans & Funding
In the earliest stages, we often assist businesses with concept development to determine if there is a true market need and analyze the solution your product or service offers. A key component is to develop realistic business plans based on budgets, timelines, competition and viability.
We know that these plans are foundational and require updating to reflect market changes and business growth. We help our clients identify sources for start-up capital such as loans, grants, investors or determine the feasibility of establishing a public-private partnership.
Raw Materials Sourcing, Research & Development
The quality of your end product is only as good as the materials used. That is why Gobo spends time sourcing only the highest quality raw materials from suppliers we know and trust. We will determine all the materials needed to create the right specifications to produce your product.
By combining the raw materials and formulas, Gobo develops pre-production specifications of your product. This is the specific formula used to create your product from start to finish. Highly efficient, well- managed processes are crucial when developing new products. Prior to manufacturing, we will conduct research and develop the appropriate formulas to duplicate your product in mass production. This may include recipe creation, adaptation and testing or product guidelines for non-food products.
Gobo's standards of excellence are reflected in how we implement every stage of manufacturing. Gobo maintains a network of qualified packers to produce our clients' products. We will first determine which packer best fits the needs of each client and product by evaluating their relevant experience, track record and resources. We feel it is important that our clients and co-packers have similar philosophies to ensure a successful product partnership.
Quality Control Validations & Quality Assurance Program Implementation
Gobo will develop checkpoints for co-packers to have in place to ensure product consistency and safety. A set of standards is established that the manufacturer will follow during production. This will ensure proper product handling and that the product is completely traceable at all junctures. The program also certifies the ability to react swiftly and address potentialissues that may arise.
Gobo appoints a project manager to oversee all steps of production including materials sourcing, manufacturing, inventory, order processing and distributing.
Processing Flow Charts & Costing Models
Timelines are developed to outline and catalog all steps and internal checklists involved in production. These flow charts promote timely and efficient production and include a listing of all key management involved in each area of development.
Gobo excels in creating and refining a thorough and strategic pricing matrix. The model will consider raw materials, production, distribution and marketing costs to determine a product price point that is attractive to both wholesalers and buyers.
Sales, Marketing, Media and Public Relations
Gobo can pinpoint your current market position and ascertain the most effective methods to sell and market your product. We will identify the steps necessary to put your product on the market. This may include anything from packaging and order fulfillment to software requirements. A full analysis of your market position, product demand and competition is imperative and should occur on a continual basis. Gobo can provide this service at any stage of your business development.
We present products to wholesale and retail buyers and manage the relationships on behalf of our clients. We develop marketing and public relations plans linked to budgets, timelines and market position to be implemented and presented to the public.
We have expertise in developing and producing marketing and promotional collateral to establish a highly visible point of sale presence. Gobo excels in this complex arena. We present products to wholesale and retail buyers and manage the relationships on behalf of our clients
Website Development, Usage Studies & Tracking
Gobo offers resources to evaluate your website and make recommendations to create a site that best reflects your mission and adequately markets your products and services. Gobo will ensure the proper systems are in place to track sales and make forecasts, including determining any software needs to complement your sales plan.
With Gobo's experience and extensive network, we are able to make connections that will yield high quality, efficiently produced products.Back to top